Mastering Incoterms 2020 for Canadian exporters

How to apply incoterms 2020 in international contracts

Discover how to apply Incoterms 2020 in your international contracts to reduce shipping costs and risks, ensure compliance and protect your profits.

Incoterms 2020 define buyer and seller responsibilities in global shipping. Misunderstanding these international guidance rules can lead to costly mistakes for Canadian exporters. These rules will be in effect until approximately 2030, making them critical for successful international shipping.

This on-demand webinar provides practical strategies to help you apply Incoterms correctly and avoid shipping delays, compliance issues and unexpected financial risks.

Why are Incoterms important for Canadian exporters?

Whether you’re new to international trade, or managing complex supply chains, understanding Incoterms is essential. These rules directly affect your international contracts, shipping costs and liability. With expert guidance from our panelists, you’ll learn to negotiate terms that benefit your business and help avoid common pitfalls, such as:

• Struggling to choose the right term for different shipping methods
• Overlooking contract details, leading to delays and liability issues
• Misunderstanding of how Incoterms affect cargo insurance, customs clearance and compliance

What you’ll learn

• How to select the right Incoterm for your shipment and market
• Practical steps to apply Incoterms correctly in international contracts and export documentation
• Tips to align Incoterms with your export pricing, insurance costs and delivery strategy
• Real-world examples of Canadian exporters using Incoterms

Looking for more details? Explore our frequently asked questions (FAQs) for answers to common export questions.

Moderator

Speakers

Expert insights from our panel

With decades of experience in Incoterms training and international shipping, our panel brings the knowledge and real-world experience to help you succeed in global trade. You’ll hear from:

• Lora Rigutto Vigliatore, an International Chamber of Commerce (ICC)-certified Incoterms 2020 trainer and Partnerships lead at FITT. Her expertise spans negotiating terms of sale, customs compliance and international market entry strategies.
• Greg Henderson, an ICC-certified Incoterms 2020 trainer with 30 years of hands-on experience in more than 100 countries. As co-founder of ExportSpark, he’s trained and advised more than 400 companies.
• Audrey Ross has extensive experience in global shipping, trade compliance and global supply chain operations. She manages customs requirements and compliance for a firm operating in more than 20 countries, bringing practical insights from the front lines of international trade.

Our moderator is Emiliano Introcaso, an ICC-certified Incoterms 2020 trainer and a champion for Canadian businesses. He combines academic insight with practical strategies to help exporters succeed.