Export to Europe with Canada’s FTAs

Canada’s strategic advantage when exporting into European markets

Canada’s free trade agreements (FTAs) with Europe give exporters a competitive edge, yet many companies aren’t taking full advantage of them.

Only 34% of exporters use the Canada-European Union Comprehensive Economic and Trade Agreement (CETA). Even fewer are using Canada’s other European trade agreements, including:

• Canada-United Kingdom Trade Continuity Agreement (Canada-UK TCA)
• Canada–European Free Trade Association (EFTA) agreement
• Canada-Ukraine Free Trade Agreement (CUFTA)

Challenges and opportunities for Canadian exporters

Europe isn’t just a single market—it’s 33 unique opportunities, each with different regulations and demands. The challenge is knowing where to start and how to tailor your approach for each market.

In this webinar, we’ll explore country-specific insights for markets, like the U.K., Germany, France, Sweden and Poland, and share how to overcome Europe’s regulatory and compliance challenges with strategic support.

What you’ll learn

By attending this Export Development Canada (EDC) webinar, you’ll discover:

• Which European markets present the strongest opportunities for Canadian exporters
• How Canada’s trade agreements with Europe and the U.K. can reduce the cost and risk of entering new markets
• How to leverage specific FTA benefits, including rules of origin, documentation and pricing, while avoiding common compliance pitfalls
• How EDC and the Trade Commissioner Service (TCS) can accelerate your market entry
• How a Canadian exporter successfully used Canada’s free trade agreements to grow their business throughout Europe

Looking for more details? Explore our frequently asked questions (FAQs) for insights about market opportunities and how FTAs can reduce tariffs.

Our panel

Moderator

Speakers

Expert insights from our panel

You’ll hear from leading European trade and market entry specialists, alongside expert guidance from Export Development Canada.

Bruce Dunlop is EDC’s regional vice-president for Europe, where he helps Canadian exporters succeed in the agri-food, cleantech and energy transition sectors. With nearly three decades of experience at EDC, he brings a deep understanding of bilateral and multilateral free trade agreements to help businesses grow in competitive markets.

Alex Héroux is the second secretary for trade and economic policy at the Mission of Canada to the European Union, where he helps Canadian companies navigate the EU’s regulatory environment and identify strategic market opportunities. He works closely with EU institutions on trade policy, market access and economic priorities.

Umer Naeem is the founder and CEO of Greenovative Solutions Inc., an international operation that connects Canadian recycled materials with global manufacturing markets. With more than 10 years of trade experience, he offers practical insights into exporting to Europe and building sustainable supply chains.

Our moderator is Liliane Pin, a Senior relationship manager at EDC with nearly 15 years of experience supporting companies through global expansion and export projects. With a decade spent in foreign direct investment roles across New York, Los Angeles and Chicago, she brings practical expertise to help businesses enter and grow in international markets.