Navigating trade volatility in 2026

How exporters manage financial risk during trade uncertainty

Trade uncertainty has become part of day-to-day decision-making for many exporters. Tariffs, rising costs, financing conditions and shifting customer demand now affect cash flow and margins in real time.

Most exporters understand why diversification matters. The challenge is knowing what to do next: Which actions will reduce risk and which ones create new exposure, especially when most revenue still comes from the U.S.

Practical tips for staying profitable

At EDC, we work with exporters across sectors and markets, giving us a clear view of how companies are managing the risks of global business.

In this webinar, we’ll share insights from EDC’s Trade Confidence Index, which tracks how Canadian exporters are responding to ongoing trade uncertainty, along with real exporter experience.

Discover how exporters are protecting cash flow, keeping their options open and making smarter diversification decisions under uncertainty.

What you’ll learn

• How exporters with high U.S. dependency are reducing risk while staying active in their core market
  
•  Practical ways to test international markets—like piloting channels, partners or customers—before committing significant capital
  
• How to decide what to do first and what can wait, so early steps stay affordable and manageable
  
• How EDC financing, risk-management solutions and partnerships can help reduce risk while protecting cash flow
  
• Real-world examples of how exporters avoid costly diversification mistakes during ongoing trade volatility

Looking for more details? Explore our frequently asked questions (FAQs) for insights about market opportunities and how FTAs can reduce tariffs.

Our panel

Moderator

Speakers

Expert insights from our panel

Our panel brings together frontline exporter experience, public-sector insight and practical risk management to help make sense of today’s trade challenges.

Greg Henderson is the founder and co-owner of Exportspark Services Inc., a B.C.-based consulting firm that advises Canadian companies on market diversification. A Certified International Trade Professional (CITP) and registered Incoterms 2020 trainer, he has more than 30 years of international business development experience working directly with exporters navigating trade challenges.

Amy Gopal, a senior innovation advisor with Innovation, Science and Economic Development Canada (ISED), has deep experience helping Canadian businesses scale, compete and expand into new markets. She works directly with high-growth companies to manage complex funding ecosystems and build strategic partnerships, bringing a practical, systems-level perspective on trade resilience.

Our moderator, Mélanie Carter, is the national lead of EDC’s agri-food ecosystem, where she works with industry, financial and government partners to support Canadian exporters. With more than 20 years of experience in a variety of sectors, she’ll share insights into how exporters are adapting to ongoing trade uncertainty.