Historical data suggest that, all else equal, each one percentage point of rate cuts in excess of the Fed, drives a corresponding 4% change in the value of the Canadian dollar. While the weaker Canadian dollar and a strong U.S. economy creates a more favourable export environment, it also translates into higher import costs for Canadians.
For the time being, and even if the Fed cuts rates by 25 basis points in September, the Bank of Canada’s head start should keep downward pressure on the Canadian dollar, relative to the greenback. As the Fed’s rate-cut cycle takes hold, however, that pressure should begin to ease. But, the upcoming U.S. presidential election could help bolster the U.S. dollar, as we saw in both 2017 and 2021, and any significant geopolitical or economic risk events would cause investor flight to quality, further strengthening the U.S. dollar.
For Canadian exporters looking to expand into non-traditional markets, currency volatility can further heighten the risk of doing business in developing markets. Elevated U.S. interest rates and the strong dollar have introduced significant challenges to developing market growth and financial conditions. Local currency weakness impacts not only the domestic economic and business environment, but also hard currency transfer and exchange risks. The most fragile markets could experience large-scale currency depreciation, or plummeting foreign exchange reserves, leading to restrictions on currency conversions.
In response, some developing market central banks will choose to support local currencies by reducing rate cuts (Brazil), pausing rates (Mexico), and even hiking rates (Indonesia). While such strategies can help limit the pressure on local currencies, they will often weigh on domestic demand. Expected Fed rate cuts later this year should reduce the burden on many of these countries, giving them room to ease monetary policies and nurture economic activity.
So, how can Canadian exporters better prepare for currency volatility? First, diversification is key. Expanding into multiple markets helps reduce reliance on a single currency or economy. If an exporter trades primarily with the U.S., exploring opportunities in the Euro Area or the Indo-Pacific region can help mitigate the impacts of sudden currency shifts.