Business ethics 101

Improves your workplace culture

A workplace guided by clear ethical standards such as a code of conduct will help your employees act lawfully and with integrity in their day-to-day work. They’ll also know how to handle ethical dilemmas, so they’re able to “do the right thing.” Also, good ethics can help you attract and retain good people.

Builds and maintains trust

Running your business ethically sends a powerful message to your customers and other stakeholders about your values. People want to deal with companies that are trustworthy and operate with integrity, and will avoid those that may have questionable ethics. Put simply, good ethics are great for your business.

Reduces your risk 

Strong ethical practices reduce business risks, including non-compliance with the law. In today’s hyper-connected, social media-savvy society, any ethical misdeed or blunder—even small missteps—can be broadcast to the world, and ultimately, damage your company’s reputation.

Differentiates your business 

Standing out as an ethical business that operates with integrity can differentiate your company in the market—and even give you a competitive edge. Today’s consumers are increasingly driven to buy from companies with a strong purpose and ethical principles.