Canadian businesses have a world of opportunities in international markets, but succeeding in today’s global economy requires preparation and strategic planning.

In February, we provided insights on new markets for trade diversification. In our new webinar, we’re sharing practical tools and insights on how to create a strong international expansion strategy.

Join us live on Thursday, April 24, 2025, from 1 to 2 p.m. ET, when we’ll discuss:

  • How to develop a shortlist of potential international markets
  • Conducting market research to identify opportunities
  • Evaluating market entry approaches
  • How to leverage free trade agreements (FTAs)
  • Accessing support and resources from Canada’s trade team 

Our panel

Moderator

Someyita Bictogo headshot, EDC
Someyita Bictogo Senior Relationship Manager Export Development Canada Someyita Bictogo

Speakers

Anouk Bergeron headshot, EDC
Anouk Bergeron Consul and Canadian senior trade commissioner in Brazil Trade Commissioner Service Anouk Bergeron
Lora Rigutto Vigliatore headshot, EDC
Lora Rigutto Vigliatore Partnerships and community lead Forum for International Trade Training (FITT) Lora Rigutto Vigliatore
Amber Piche headshot, EDC
Amber Piche Export advisor Export Navigator Amber Piche