Jeff Godfrey is the president of Honda Trading Canada Inc. With more than 27 years of experience in supply chain management, Jeff’s been instrumental in driving Honda Trading’s success. His areas of expertise include ensuring just-in-time delivery of raw materials, overseeing logistics and customs for the import and export of machinery, parts and equipment, and mitigating supply chain risks.

Jeff champions a one-team mindset, fostering collaboration among all stakeholders—associates, vendors, suppliers, and Honda itself—to achieve common goals and drive collective success.