With a population exceeding 100 million people, the Philippines is one of the largest markets in Southeast Asia. Due to strong consumer demand, the country’s economic growth prospects are high. While the Philippines business environment has improved in recent years and the government seems to be favouring foreign investments, poor infrastructure and bureaucracy present challenges for foreign investors. To navigate the complexities of the market, Canadian companies are advised to have strong local partners, especially large conglomerates with a lion’s share of the country’s businesses.