This comprehensive, step-by-step guide shows you how to determine and apply your company’s unique selling proposition (USP).

A USP is a strategic tool to help your business stand out from competitors, market more effectively, and increase sales. This guide includes examples of good and bad USPs, tips on how to prove your claims, and even how to shape your online presence.

 

Tell us about yourself

All fields are required

Tell us about your company

All fields are required

Tell us a bit more about your company

All fields are required

And lastly

All fields are required

Tell us about yourself

What is your company's export status?

Tell us about your company

Country:
Province:
Province:

Tell us a bit more about your company

Last fiscal year-end period, CAD.
How many people work at your company?
What are your export challenges?

(0) options selected

What industry sector is your company in?
What countries are you planning to sell to in the next 2 years?

(0) options selected

Back

Sorry, our system is temporarily unavailable. Please try again later.

Don’t have a MyEDC account yet?

Register to unlock access to international insights, webinars, and resources that help you mitigate risk and grow your business.

Register now Log In
Loading

Thank you! We hope you find this information useful.
Date modified: 2016-12-15