Trade shows can be an essential part of your sales strategy, helping you to enter new markets, increase sales, and raise awareness of your company and products among potential customers and partners.

But trade shows can be costly and time-consuming, so to ensure you get the most out of each event, it’s important to carefully select the right shows and ensure you’re prepared.

In this comprehensive white paper, you’ll learn:

  • the benefits of trade shows;
  • how to identify and evaluate your best trade-show opportunities;
  • how to set objectives and prepare, from budgeting and staffing to exhibit design and pre-show marketing;
  • how to qualify leads at the show, and a practical schedule and tips for post-show follow-up; and
  • where you can find other online trade-show resources.

 

Tell us about yourself

All fields are required

Tell us about your company

All fields are required

Tell us a bit more about your company

All fields are required

And lastly

All fields are required

Tell us about yourself

What is your company's export status?

Tell us about your company

Country:
Province:
Province:

Tell us a bit more about your company

Last fiscal year-end period, CAD.
How many people work at your company?
What are your export challenges?

(0) options selected

What industry sector is your company in?
What countries are you planning to sell to in the next 2 years?

(0) options selected

Back

Sorry, our system is temporarily unavailable. Please try again later.

Don’t have a MyEDC account yet?

Register to unlock access to international insights, webinars, and resources that help you mitigate risk and grow your business.

Register now Log In
Loading

Thank you! We hope you find this information useful.
Date modified: 2016-12-01