Land and expand: Marketing strategies in foreign markets

Expanding into the global marketplace, beyond the U.S., takes a lot of thought, organization, and strategic marketing. Effective marketing is crucial when trying to make a first impression. Understanding the needs, preferences, and behaviours of international customers makes all the difference for a successful launch.

How can your company stand out from the rest?  We’ll look at the complexities of marketing abroad, how to approach various channels, and how to use best practices to succeed.

Join us live on Thursday, August 15, 2024, from 1-2 p.m. ET, when we’ll explore:

• The key components of an international marketing strategy
• Tools to uncover cultural differences, preferences and consumer trends in different markets
• Practical tips and best practices for implementing marketing strategies in foreign markets
• Real-world examples of successful international marketing campaigns 

Moderator

Speakers