Diversify your global markets to hedge against risks

As a business, it can be tempting to reach for the closest market beyond Canada when you’re looking to expand. But don’t stop there. Selling to multiple countries can reap numerous benefits—beyond just higher sales volumes—and is an important strategy in reducing the risks of having only one market.

Join us live on Thursday, April 18, 2024, from 1-2 p.m. ET, when we’ll explore:

• Signs that indicate when your company is ready to diversify
• How to incorporate market diversification into your strategic planning
• Tips to help identify new export markets for your product or service
• How to identify challenges and manage potential risks as your company diversifies internationally
• How a Canadian company expanded their international sales beyond the U.S., into Europe, Asia, and beyond

Moderator

Speakers