As a business, it can be tempting to reach for the closest market beyond Canada when you’re looking to expand. But don’t stop there. Selling to multiple countries can reap numerous benefits—beyond just higher sales volumes—and is an important strategy in reducing the risks of having only one market.

Join us live on Thursday, April 18, 2024, from 1-2 p.m. ET, when we’ll explore:

  • Signs that indicate when your company is ready to diversify
  • How to incorporate market diversification into your strategic planning
  • Tips to help identify new export markets for your product or service
  • How to identify challenges and manage potential risks as your company diversifies internationally
  • How a Canadian company expanded their international sales beyond the U.S., into Europe, Asia, and beyond

Our panel

Moderator

Nathan Andrew Nelson headshot, EDC
Nathan Andrew Nelson, MBA Chief Representative Vietnam & Indo Pacific Innovation Director Export Development Canada Nathan Andrew Nelson, MBA

Speakers

Mélisande Henry
Mélisande Henry Advisor, International Business Advisory Services Export Development Canada Mélisande Henry
Amélie Manseau headshot, EDC
Amélie Manseau, MBA, CITP Trade Commissioner Canadian Trade Commissioner Service. Quebec Regional Office Amélie Manseau, MBA, CITP
Darryl Nelson headshot, EDC
Darryl Nelson President Nelson Environmental Remediation Ltd.